When in doubt, brainstorm several options to choose from and ask your team which is the most compelling.įor the ideal headline, short and sweet is the way to go.
There's an art in writing great press release headlines, mastered only after enough practice. The idea is to communicate the main point of your news release and intrigue the reader enough to want to know more. Think of your title as a headline in a major newspaper. This sample press release uses seven key elements.
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Here’s a press release example announcing G2 becoming a startup unicorn after raising Series D funding. Let’s look at a sample press release to understand it better. Put the most important information first, followed by more general information, and don't forget to include your contact information at the end. The rest of the body tells all the important details of your story: who, what, when, where, why, and how. Your lead sentence should be a concise summary of the release’s subject. Begin the body copy with the date and city that the release is from. Start a press release with an attention-grabbing headline in bold font.
Information in a media release should also follow a similar pattern with the most important information at the top and other data that doesn’t necessarily add to the main point but can still be mentioned at the bottom. An inverted pyramid is wide at the top and tapers at the bottom. Elements of a press releaseĪ good press release follows an inverted pyramid format of listing information. Speaking of elements, let’s look at each element that makes up a press release. While not every press release needs to follow this format, some crucial elements shouldn’t be forgotten when crafting your press statement. Journalists are more likely to reward you with media coverage when the content you submit is structured to grab their attention. Understanding the basic elements and format of press releases will take you far. Typically, a press release follows this format:
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Award press release: Announces any wins like ISO certifications, renowned organizations that award a company’s product or solution, recognition for a business’ work, and so on.Here are some standard press releases that businesses use: That said, patterns have emerged in the most common scenarios where a press release can work well. Technically, a press release can be about anything a company considers “newsworthy”. We'll break down the elements and have you creating the perfect news release format in no time. If you're struggling to figure out what needs to go in a press release, fret not. While many press release distribution services have editorial teams to help you write press releases, creating your own press release pays off in the long run.
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Knowing what to say - and how to say it - will help you secure the attention of influential media outlets. It all starts with understanding the key press release elements. So what makes a press release stand out? What is the difference between a press release that is picked up and the one ignored? An effective press release garners the right media attention, generates widespread coverage, and impacts brand perception.
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